It’s a marketing ploy more than anything. The term means exactly what it sounds like – it is a strategy (and an effective one at that) used to bait and tease queer individuals into watching a particular show. The LGBTQ+ community is more than familiar with this term, but for those who are not, this is called queer-baiting. In case you’ve ever wondered what the best way to catch a lesbian is, I will tell you: an expertly cut teaser for a television episode that highlights queer subtext and dangles before her hungry gay heart a potential lesbian storyline.
